Webinar: Year-End Giving

Recording of a round table discussion about year-end giving. Melanie Campbell, ReFrame staff member and development specialist for Rebuild Upstate, facilitated the discussion. She launched the meeting by sharing a brief overview of a vertical integration campaign model - a model she's personally seen success with for the donor base at Rebuild Upstate.

Discussion Topics:

-ideas for incorporating direct mail, digital appeals, social media, and cultivation pieces
-current greatest challenges as they relate to end of year giving
options for key messages and appeal styles relating to home repair appeals including stories, organizational needs, and more
-ideas for generating new donor prospect leads after a year with fewer volunteers
-ideas for engaging LYBUNT & SYBUNT audiences
-pandemic fundraising: what fundraising program changes, if any, do you plan to incorporate moving forward?